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Huntsville, US multi-brand online retailer that supports consumer brands with e-commerce, marketing and operational services.
Founded in 2005 and headquartered in Huntsville, US, The Boutique Brands operates as a multi-brand online retailer that supports consumer brands. Olivier Scaramucci is CEO. Digital Fuel Capital and Eagle Private Capital acquired a majority stake in a recapitalization on July 2, 2018, and the financial terms were not disclosed. Its support covers merchandise planning, operations, brand building and performance marketing.
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