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Atlanta online platform offering expert product review videos and training that help shoppers make informed buying decisions.
Founded in 2015 and based in Georgia, US, The Desire Company, formerly DesireList Inc., was co-founded by Judith Sheinkop and Eric Sheinkop. It creates expert-driven product review videos for product pages and retail settings, matching brands with qualified experts and handling production, integration and performance analysis. In May 2024 it raised Series B funding led by Cleveland Avenue, with participation from Valor Equity Partners, and plans to use the funds for expansion.
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