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The Folklore Group connects global retailers with African and diasporic designer brands.
Founded in 2017 and based in New York, The Folklore Group operates a wholesale platform connecting global retailers with African and diasporic fashion and lifestyle brands. Its categories include apparel, accessories, beauty, and homeware, and its services reach customers in 20 countries. The company raised USD 1.7 million in pre-seed funding in April 2022, led by Slauson & Co. with participation from Fearless Fund and individual investors.
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