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The House of LR&C operates fashion brands and sells apparel through e-commerce and retail stores.
Founded in 2020 and based in Seattle, US, The House of LR&C is a fashion house and e-commerce business founded by Russell Wilson and Ciara Princess Wilson. Its brands include Good Man Brand, Human Nation and Lita by Ciara, with apparel and accessories sold online and in stores. In January 2022, it raised USD 7 million led by Harlem Capital Partners, with Ames Watson, Darco Capital and Lightspeed Venture Partners participating. The company planned to grow its direct-to-consumer business and expand experiential retail.
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