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The Humble Co. AB sells eco-friendly oral care products, including bamboo toothbrushes and natural floss picks, from Stockholm.
The products are designed to support sustainability and oral health, and the Humble Smile Foundation runs dental outreach projects for children in need. Founded in 2013 in Stockholm, Sweden, by Oskar Holmblad, the company was acquired by Bayn Europe AB from Verdane Capital Advisors in February 2021 for SEK 809 million, including SEK 399 million in up-front cash.
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