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The Looma Project operates an in-store digital media network and advertising service.
Founded in 2016 in North Carolina, US, The Looma Project provides in-store screens for brand messaging, product education, and interactive recommendations. It also operates Relay™, a marketplace connecting creators with retail content projects. In December 2025, it raised USD 10 million in Series B funding led by Staley Capital, as part of a larger USD 13 million Series B and debt funding.
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