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The NPD Group provides consumer insights and analytics for consumer goods, durable goods, and retail businesses.
The NPD Group provides market research and analytics for the consumer packaged goods, durables, and retail sectors. Its services measure demand and help clients analyze sales, consumer demographics, and purchasing behavior. Founded in 1966, the company is based in Port Washington, US, and merged with Information Resources, Inc. to form Circana, LLC in April 2022.
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