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THE RICH develops and sells hair care products under the SILK THE RICH brand.
THE RICH develops and sells hair care products, including customized shampoos designed for different hair types and needs. Founded in 2023, the company is based in Tokyo, Japan. It raised angel funding from an individual investor in July 2025 and JPY 800 million in venture funding from Mizuho Bank and Theta Times Ventures in March 2026, as part of a JPY 1.8 billion equity and debt funding.
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