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The Trive offers monthly car subscriptions through a mobile platform.
Founded in 2016 and based in Seoul, South Korea, The Trive lets customers choose and subscribe to a car through an app. Its vehicle range includes domestic and luxury brands such as Mercedes-Benz, Audi, Rolls-Royce, and Ferrari. In January 2022, the company raised KRW 5 billion from Hashed at a post-money valuation of KRW 36.8 billion. Founder Jeon Min-soo led the company.
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