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The VIT Initiative, LLC helps consumers turn credit card purchases of gift cards and electronics into cash, mainly in Japan.
Founded in 2015 and headquartered in Pittsburgh, US, The VIT Initiative, LLC facilitates cash conversion by letting customers buy high-liquidity items such as gift cards and electronics on credit and sell them for cash. Andy Chan is founder and CEO. The company has completed 5 deals, most recently a Seed round in October 2021 that raised USD 0.030 mn from Innovation Works. It primarily serves consumers in Japan and earns transaction fees tied to the value of items sold. In October 2021, Sword Health, Inc. acquired the company.
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