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Mumbai-based clean-label food brand selling protein powders, bars, nut spreads and muesli with no artificial additives or preservatives.
The Whole Truth Foods was founded in 2019 in Mumbai, India, by Shashank Mehta and makes clean-label foods focused on transparency and health-conscious eating. Its range includes protein powders, protein bars, nut spreads and muesli, sold directly to consumers through an online store in cities such as Bangalore, Delhi and Mumbai. The company reported revenue of INR 4,481,047.10 in 2023 and an EBITDA of -INR 4,300,503.40. In February 2026 it raised USD 51 million in Series D funding, co-led by Sofina and Sauce.vc, with participation from Peak XV Partners, Rainmatter Capital Pvt. Ltd., Z47 and Ayra Ventures, to expand in-house manufacturing and prepare for public markets.
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