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Seoul company running an online platform for live music viewing, with AR characters that let fans interact with artists.
Founded in 2020 and based in Seoul, South Korea, Theatrum, Inc. develops PLAYCON, a platform designed to enhance music discovery, along with the LiveLy guide to finding underrated music. As of 2024 the company is led by CEO Bumjun Kim. In March 2024 it raised KRW 3 billion in Series A funding from various investors, which it plans to use to continue operations and cover labor costs.
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