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US-based performance marketing firm that uses its Bliss Point analytics and machine learning platform to optimize client ad spend.
Founded in 2004 in New York, Tinuiti Inc. is a full-funnel performance marketing firm offering media planning, digital marketing strategy and performance measurement for clients in apparel, beauty, food and beverage and home services. Its Bliss Point platform uses analytics and machine learning to optimize media investment, and the firm is a Google Premier Agency Partner. In December 2020 New Mountain Capital acquired the company from Mountaingate Capital. Zach Morrison is CEO.
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