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Seattle-based digital financial planning company offering online tools for life insurance and estate planning.
Tomorrow Ideas, Inc. offers digital financial planning tools that help individuals plan for life insurance and estate planning, with personalized plans accessed online. Its revenue comes from direct-to-consumer subscriptions and services. Founded in 2016 and headquartered in Seattle, US, by Joshua Heckathorn, the company was acquired by Ethos Technologies Inc. in January 2022. It has raised USD 8.91 mn across multiple rounds, most recently an investment led by MS&AD Ventures.
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