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Tonada creates adaptive music and soundscapes for brands’ physical spaces.
Tonada provides original music for retail, hospitality and food and beverage venues, adapting soundtracks using signals such as point-of-sale data, occupancy and weather. Founded in Stockholm in 2025 by Juan Manuel Serruya and Jonathan Andersson, it raised EUR 2.6 million in pre-seed funding on June 17, 2026, led by Antler.
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