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Toya builds multiplayer games for children on Roblox and Minecraft, including branded experiences for global brands.
Founded in 2015 and headquartered in Tel Aviv-Yafo, Israel, Toya Pioneering Women Ltd. creates multiplayer games for children and teens aged 4 to 18, including branded experiences built around popular media IPs. Revenue comes from brand partnerships, virtual goods and in-game integrations. The company has completed 3 deals and raised USD 4.000 mn in total, led by DRIVE by DraftKings, with investors including 1Up Ventures. Anat Shperling is CEO and founder.
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