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Tracksuit provides brand tracking and market research dashboards for businesses.
Tracksuit provides a dashboard to track brand strength, category growth, target audiences, competitors, awareness, and campaign performance. It tracked more than 1300 brands across Australia, the United States, the United Kingdom, and New Zealand as of March 2023. Founded in 2021 by co-CEOs Matt Herbert and Connor Archbold, it is based in Auckland, New Zealand. In June 2025, it raised AUD 38 million in Series B funding led by VMG Partners, with Altos Ventures, Footwork, Blackbird, and Icehouse Ventures participating.
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