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Tractive GmbH makes GPS tracking and health monitoring devices for dogs and cats, sold in over 175 countries.
Founded in 2012 in Austria, Tractive GmbH was co-founded by Alfred Luger, Florian Gschwandtner, Michael Lettner and Michael Tschernuth. Its devices give real-time location and health data, including the Tractive GPS tracker for dogs over 9 lbs and the CAT Mini for cats over 7 lbs. Revenue comes from device sales, such as USD 69 for the dog tracker and USD 49 for the cat tracker, plus a cellular service plan. In May 2021 the company raised USD 35.00 mn in Series A funding led by Guidepost Growth Equity, which also represents its total funding to date.
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