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Trax Technology Solutions provides market data services for retailers and manufacturers using image recognition and data science.
Founded in 2010 and based in Singapore, Trax Technology Solutions Pte. Ltd. is a software company founded by Dror Feldheim and Joel Bar-El. Its technology analyzes images and data captured by mobile devices, fixed cameras and robots to track products on in-store shelves. In November 2023 the company raised USD 50 million in venture debt funding from Deutsche Bank. Its recorded stage is Series E.
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