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Trendalytics is a New York social analytics platform that helps fashion and beauty brands and retailers predict trends.
Based in New York, US, and founded in 2013, Trendalytics aggregates and analyzes data from Google search, social media and e-commerce to predict what to buy and when. Its clients include Ulta Beauty, Free People, Ross Stores and Li&Fung. The company tracks more than 20,000 brands and influencers across five platforms. CEO Cece Lee Arnold leads the company, and HatchBeauty Brands announced its acquisition of Trendalytics in May 2021.
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