Company

Tricobiotos S.p.A.

Italian professional hair care company whose brands include Moroccanoil, Kezy and Color WOW.

About

Tricobiotos S.p.A. develops professional hair care products for salons and consumers, including the Selective Professional, Kezy, Moroccanoil and Color WOW brands. Founded in 1982 and based in Italy, the company was acquired by Alfa Parf Group spa in August 2022, with financial terms undisclosed. It has made two significant deals. In 2023 it reported revenue of USD 34.53 mn and an EBITDA of USD 6.44 mn.

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