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TRIPURE JAPAN sells AddElm mineral powder products and custom formulations aimed at athletic conditioning, mainly in Asian markets.
Founded in 2007 and based in Tokyo, Japan, TRIPURE JAPAN develops active conditioning products for athletes and fitness enthusiasts. Its AddElm technology uses mineral powders in four product stages: Sleep, Comfort, Active and Athlete. The company sells directly to consumers and through B2B partners, and also offers custom OEM production for sportswear and accessories. It received undisclosed venture funding from Yamanashi Chugin Management Consulting Co., Ltd. on June 21, 2019.
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