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McAllen-based fitness club chain offering personal training, group classes and childcare through its TruKids program.
Tru Fit Athletic Clubs provides personal training from certified TruTrainers and group fitness classes such as boxing, kick-boxing, strength training and cardio, with childcare available during workouts. Members pay tiered individual, family or promotional membership fees. Founded in 2013 in McAllen, US, the company has over 37 locations in urban and suburban markets, with Jesse Escamilla and Steve Diniaco as CEOs. It has completed three deals, most recently on October 30, 2017.
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