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Tru, Inc. sells functional beverages, including sparkling drinks, wellness shots, and drink mixes, made with natural ingredients.
Founded in 2015 in Natick, US, Tru, Inc. makes functional drinks aimed at wellness and hydration, including sparkling drinks, wellness shots, and drink mixes. Jack McNamara is a co-founder, and the company has a history in the beverage sector. Tru sells direct to consumers through a subscription option and offers discounts on repeat orders, and it has donated over USD 35,000 to charities. As of February 14, 2025, Tru raised USD 4.6 mn in Series A funding from investors including Jennus Innovation and Polar Beverages, at a valuation of USD 29.19 mn.
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