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TRU Kids Inc., doing business as Tru Kids Brands, sells toys and juvenile products through chain stores and e-commerce platforms.
Based in New Jersey, US, and founded in 2019, Tru Kids Brands provides toys and juvenile products such as puzzles, crafts, action figures, ride-on vehicles and costumes. Its brands include Toys R Us, Babies R Us, Geoffrey the Giraffe, Journey Girls and Fastlane. In March 2021, WHP Global, a portfolio company of Oaktree Capital Management, acquired a majority stake, and the company is at the Late stage.
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