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Truco Enterprises makes and distributes tortilla chips, salsa, and queso.
Truco Enterprises manufactures and distributes snack foods, including tortilla chips, salsa, and queso, under the On The Border brand. Its products are sold through grocery and convenience stores and online in the United States. Founded in 1991 and based in Dallas, US, the company was acquired by Utz Brands, Inc. for USD 480 mn from Insignia Capital Group in November 2020; the acquisition was completed in December 2020.
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