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True Botanicals sells clean, clinically proven skincare products direct to consumers from Mill Valley, US.
Founded in 2014 and headquartered in Mill Valley, US, True Botanicals LLC makes premium skincare, including cleansers, face oils, serums and moisturizers, certified Vegan, Cruelty-Free and MADE SAFE. It sells mainly direct to consumers through its e-commerce site, with subscriptions and a rewards program. In March 2023 it raised USD 4.52 mn in Series A funding led by Sonoma Brands Capital, alongside Cue Ball Capital and Unilever Ventures. The company was established by Hillary Peterson.
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