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True Lacrosse and True Sports Group provide operational and business services to youth sports clubs.
True Sports Group provides club sports programs with services in marketing, operations, event planning, finance, human resources, media and apparel. Founded in 2008, True Lacrosse is based in Lombard, US, and serves youth sports organizations, clubs, coaches, players and parents. TZP Group invested in the company in October 2025 to support expansion into additional sports.
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