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True Markets operates a cryptocurrency platform with retail products and services for consumers and merchants.
True Markets, also known as TrueX, offers the True App for mobile transactions and shopping experiences. Its platform is designed to connect consumers with retailers and brands through deals and promotions. Founded in 2024, the company is based in New York, US. In May 2025, it raised USD 11 million in Series A funding co-led by Accomplice and RRE Ventures, with participation from Reciprocal Ventures, Paxos Trust Company, LLC, The Solana Foundation, Variant, and PayPal Ventures.
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