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True Value operates Dream Appeal, a career coaching and education platform for students and schools.
Founded in 2019 and based in Daejeon, South Korea, True Value operates Dream Appeal, a social networking-style platform for career education and coaching. The platform helps students manage career paths and had been used in 254 schools nationwide since its official release in June 2025. In November 2025, the company raised KRW 2 billion in Series A funding from Scale Up Ventures, Korea Credit Guarantee Fund and People Investment.
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