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Midland-based TrueNorth offers trucking carriers a free loadboard and a virtual dispatcher called Loadie.
Established in 2019 in Midland, US, TrueNorth Transportation Co. provides logistics tools for trucking carriers, including a free loadboard with a daily inventory of over 100,000 loads and a virtual dispatcher called Loadie. Its clients are independent truckers and small to medium-sized carriers in the US and Canada, and it earns revenue through subscriptions and fees based on loads booked. The company was co-founded by Jin Stedge, who is CEO, and Sanjaya Wijeratne. In December 2021, it raised USD 50.00 mn in Series B funding from investors including 137 Ventures and Fifth Down Capital.
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