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truloop provides a platform for coordinating social events and sharing event details.
Founded in 2025 and based in Seoul, South Korea, truloop is the trading name of But Beautiful Co. Its platform brings event details such as time, location, reservation names and attendee status into one place. In September 2026, it raised approximately KRW 800 million in venture funding led by returning investor Laguna Investment, with Crit Ventures, Kiwoom Investment and Z Venture Capital participating. The funding will support US expansion and a reward-based user ecosystem.
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