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tvScientific provides connected TV advertising, buying, optimization, and measurement tools.
Based in El Segundo, US, tvScientific provides a performance advertising platform for connected TV. Its tools combine media buying, targeting, attribution, campaign optimization, and reporting for advertisers. In January 2025, the company raised USD 25.5 million in Series B funding led by NewRoad Capital Partners, with participation from Norwest Venture Partners, S4S Ventures, Progress Ventures, Roku, Inc., and Second Alpha Partners.
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