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U-YOU Homeshopping is a Shanghai TV shopping company founded in 2007 that sells consumer products by phone and TV.
Based in Shanghai, China, and founded in 2007, Shanghai Tongfang Youyou TV Shopping Co., Ltd., doing business as U-YOU Homeshopping, operates a home shopping business selling home appliances, consumer electronics, cosmetics, clothing and jewelry. In September 2007 the firm raised USD 16 million in a round led by TPG, Softbank China Venture Capital and Tsinghua Tongfang. In 2010 Shanghai Oriental TV Shopping Co., Ltd., a subsidiary of SMG, acquired it wholly. Its recorded stage is Late stage.
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