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Understory provides business software for administration, bookings, payments, marketing, and related workflows.
Founded in 2023 and based in Aarhus, Understory provides software for business processes including administration, bookings, payments, gifts, promotions, marketing, and group requests. The company raised EUR 12 million in Series A funding in September 2025, led by Smedvig Ventures with People Ventures, Sequel, Firstminute Capital, and SEED Capital. It plans to expand into new markets and develop its platform.
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