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Unica Corporation provides marketing automation software that helps companies run personalized, multichannel customer engagement and campaign management.
Unica Corporation offers marketing automation software for enterprises, covering email and digital messaging, marketing personalization and customer data unification through a Customer Data Platform. Its products, including HCL Unica Campaign and HCL Unica Interact, serve clients in banking, retail, telecommunications and healthcare across North America, Europe and Asia. The company is headquartered in Waltham, US, was founded by Pankaj Goyal and went public on August 3, 2005 (NASDAQ: UNCA). A trade sale for USD 480 mn in October 2010 is listed as its most recent deal.
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