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London-based web connectivity platform providing APIs for data aggregation and transaction automation in travel and job boards.
Founded in 2013 and based in London, UK, Universal Basket Limited, which operates as UBIO, provides a web connectivity platform that lets aggregators access data and automate transactions such as hotel bookings, flight reservations, ticket purchases and job applications. It can connect to websites that have no API. Clients include Trivago and Google, and revenue comes from B2B API access fees based on usage. In April 2022 it raised GBP 5 million in Growth funding led by Trivago N.V.
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