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Unusual uses AI to personalize website content for visitors based on their roles and company information.
Founded in 2024 and based in San Francisco, US, Unusual develops software that creates personalized website experiences using visitor company and role information. Its tools can also generate tailored content for ads, social media, emails and blogs. In January 2026, it raised USD 3.6 million in seed funding co-led by BoxGroup, Long Journey Ventures, Phosphor Capital and Y Combinator to expand its team and develop its AI tools.
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