Upstock provides wholesale ordering software for hospitality businesses and their suppliers.
Based in Wellington, New Zealand, Upstock provides a B2B platform for food and beverage ordering between hospitality businesses and suppliers. Users can browse suppliers, save products, and reorder through its web platform and iOS and Android apps. As of April 2024, it had served more than 20,000 buyers and nearly 1,000 suppliers. Founded in 2015 by Matt Watson, Upstock raised USD 3.4 million in seed funding in February 2024, led by Possible Ventures with participation from Awesome Ventures, Icehouse Ventures, K1W1, and NZVC.
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