Tel Aviv-based firm developing pricing optimization and machine-learning marketplace tools for e-commerce.
Founded in 2010 and based in Tel Aviv-Yafo, Israel, Upstream Commerce Inc. builds data analytics, pricing optimization, machine-learning marketplace and fintech products for e-commerce vendors and shoppers, mainly in India. Revenue comes from vendor partnerships and transaction volumes. Flipkart Internet Private Limited acquired the company in September 2018, with financial terms not disclosed. The company has raised USD 3.00 mn across 6 deals, most recently a USD 2.00 mn venture debt round from Viola Credit. It is listed at the Series A stage.
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