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Urban Legend produces doughnuts and sells them online, in retail shops, and through delivery partners.
Founded in 2021 in London, UK, Urban Legend, operating as Believe in Science Ltd., produces doughnuts using nutritious ingredients. It sells through an e-commerce platform and retail shops, with delivery via Uber Eats and Deliveroo. In October 2024, the company raised an undisclosed amount of venture funding from SnackFutures.
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