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URBANPLAY connects lifestyle content creators with online and offline services and business tools.
Founded in 2013 and based in Seoul, URBANPLAY provides services for lifestyle content creators. Its platform combines local funding, subscription memberships and store IoT tools that connect online product sales with member benefits. In June 2023, it raised KRW 7.6 billion in Series B funding from Smart Study Ventures, with participation from Murex Partners and Lotte Ventures.
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