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Veris Behavior uses virtual reality to study consumer behavior and preferences.
Based in Donostia-San Sebastian, Spain, Veris Behavior develops a virtual reality research application that gathers consumer behavior data. Its services include packaging tests, store layout analysis, and marketing promotion research. Co-founded by Alekos Martínez, Jaime Madera, and Gonzalo Azcárate, the company received Seed funding from Eywa Space in February 2021.
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