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VFR provides a connected TV advertising platform designed to place ads within content with limited disruption.
Founded in 2018, VFR provides a connected TV advertising platform for publishers. Its tools place ads within content and are designed to support viewer retention, engagement and ad completion. The company is based in Tel Aviv, Israel, and had about 25 employees as of September 2022. In that month, it raised USD 10 million in venture funding led by Discount Capital.
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