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Viamedia manages and monetizes cross-media advertising for businesses and video content providers.
Founded in 2001, Viamedia is based in Lexington, US. It provides ad sales management and advertising solutions for local, regional, and national businesses, as well as cable operators, MVPDs, telecommunications companies, streaming services, and other video providers. Its XMetrics™ Dashboard helps advertisers track campaign performance across media platforms. In October 2015, Lake Capital Partners invested USD 88.00 mn in a Growth round. The company planned to use the funding to develop advertising products and expand its US market presence.
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