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Vini Cosmetics, founded in 2010 in Karachi, sells personal care and beauty products under the FOGG, OSSUM and WhiteTone brands.
Based in Karachi, Pakistan, and founded in 2010, Vini Cosmetics Private Limited, also known as Vini International, makes personal care and beauty products. It was co-founded by Darshan Patel and Dipam Patel and is backed by Bay Capital, Sequoia Capital and WestBridge Capital. In July 2021, KKR and WestBridge Capital acquired a 54% majority stake for INR 46 billion from Sequoia Capital, which exited its stake. Products are sold across 160 cities through more than 1000 distributors and retailers.
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