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Visit Group provides booking and commerce software for travel, hospitality, and attractions businesses.
Founded in 1999 and based in Göteborg, Sweden, Visit Group provides software and mobile applications for booking hotels, entertainment, resorts, and travel experiences. Its cloud platform supports online sales, customized packages, distribution, and connections to external inventory, marketing, and payment systems. It serves theme parks, ski resorts, museums, ferry operators, hotels, and destination management organizations. PSG Equity acquired a majority stake from Standout Capital in January 2024 for approximately EUR 100 million.
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