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New South Wales-based direct-to-consumer company that creates personalized vitamin packs and delivers them monthly.
Vitable, founded in 2019 by Ilyas Anane and Larah Loutati, operates as a direct-to-consumer business trading as Digital Services Australia II Pty Ltd. It sells personalized vitamin and supplement packs, built by an algorithm from questionnaire responses, and users manage monthly deliveries and daily routines through an online platform and mobile app. In August 2023 the company raised USD 7.5 million in venture funding led by Commencer Capital and Global Founders Capital.
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