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Based in Stockholm, Sweden, Vitamin Well makes vitamin-enriched drinks as healthier alternatives to soft drinks and juices.
Founded in 2006 in Stockholm, Sweden, Vitamin Well AB makes vitamin-enhanced beverages for health-conscious consumers. Co-founded by Jonas Pettersson and Martin Randel, the company has been agreed to be majority acquired by Cinven from Bridgepoint, announced in August 2024, and CEO Ben Jones leads it. In 2022 it reported revenue of USD 409.39 mn and EBITDA of USD 35.13 mn, and it has completed 3 deals.
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