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VITL is a London personalized nutrition company that sells custom vitamin formulations and at-home health tests.
Founded in 2015 and headquartered in London, UK, VITL.com offers personalized nutrition, including tailored vitamin formulations and at-home health tests such as DNA kits and blood tests. Customers complete an online consultation covering health goals, diet, lifestyle and genetic predispositions, and supplements are delivered monthly by subscription. Listed prices include USD 99.95 for the Vitamin & Cholesterol Blood Test and USD 180.00 for the DNA Nutrition Test. In October 2017 the company raised GBP 0.55 million in seed funding led by ACF Investors, valuing it at GBP 6.84 million post-money. Founder Jonathan Relph set up the company.
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